On our blog, we’ve explained a lot about jewelry — gemstones, metals, things to consider — but here’s what we believe: You don’t have to spend a thousands, or even hundreds, on beautiful jewelry these days.
Awareness of the terrible working conditions of miners harvesting natural precious gems, as well as the advances in lab-grown diamonds and other stones, have created a new environment. Now, people with ordinary incomes can obtain gorgeous-looking jewelry without the guilt, and without the high prices, formerly associated with these sparkles.
Jewelry should be precious to you because it makes you look your best and because you’ve worn it to make valuable memories — not just because someone else says it’s valuable.
Here’s what really matters:
- Jewelry shouldn’t be obtained at the cost of lives in dangerous mines.
- Jewelry should look beautiful.
- Jewelry should wear well and be durable enough to wear every day. Hence “Everyday Sparkles.”
- Jewelry shouldn’t cause allergic reactions or turn your skin green.
- Jewelry shouldn’t be mysterious — you should know what you’re getting.
That’s why, in this store, we focus on curating a collection of beautiful pieces that meet all these requirements, knowing that there are people out there — like you — who share our values.